Company: Innovative Software (Primary: software suite smart software)
Product: Wingz a spreadsheet software
First for the Mac, stupidest possible product, because there already was Excel
They hired Leonard Nimoy for the ad video, because Wingz was all about the future
They had a Wingz bag in different colors , which was awarded laptop accessory of the year one year by Jerry Pournelle (scifi writer) in the Chaos Manor column he wrote for BYTE Magazine.
After two years the Wingz Software came out, also for Os2 and Windows and was very successful, up to 15% of the Mac market
A special feature was that it could connect to databases
and the lesson learned ... (not to be spoiled here, listen to the podcast)