I think any attempt to 'rationalise' a language either as it is written or spoken is a hiding to nothing.  It's too fluid and has too many things pressing on it from all sides.

If that wasn't true I guess we'd all be speaking Espiranto by now.

And certainly a people, wherever they are, have a perfect right to speak and spell their language as they like.  As long as every other word in their podcasts isn't 'awesome', grrrrr