There are two types of people in the world: those who are attention-getters, and those who are not.

The right combination of an obnoxious, over-excited, supremely-networked attention-getter plus [any given project] results in *zeitgeist*.  Whether that zeitgeist is justified does not enter the equation.

Zeitgeist procreates; the more people stricken with it, the more it builds in volume and size. The more it grows, the more people get stricken by it.

What I'm saying is that you need a Popular Kid to champion your cause. 

The problem is, you hate popular kids, and popular kids probably don't know you exist.

(And by "you", I mean "me")